FURA Gems is a leading global mining company of colour gemstones. Although a young mining company, we take pride in having built the first truly pioneering, nimble, creative and ethical enterprise to cover the entire spectrum of precious colour gemstones.

FURA is uniquely positioned as the first and only producer of the big-three colour gemstone categories, emeralds, rubies and sapphires, through its mining subsidiaries on three continents. Our gems delight and reassure our customers with their intrinsic beauty and end-to-end traceability.

At FURA, we are dedicated to transparency, reliability and honouring our responsibilities towards all our partners, including the many vibrant communities around our mines, manufacturers, designers, retailers and consumers across the globe and the natural environment that is the seed and root of all good fortune.

Our Brand Inspiration
According to an ancient origin myth from the emerald heartland of Colombia, Fura and Tena are created by a god to give him company in his forested mountain fastness. The lovers are separated by a tragic act of passion, and Fura’s tears turn into emeralds as they fall. The god immortalises the two as the sacred Fura and Tena peaks. They stand sentinel over Colombia’s gemstone mining territories. The tale captures the depth of emotion and tradition contained in the glowing heart of our gems.

FURA was founded in 2017, as a mining start-up with an ambition to create a trusted supplier of color gemstones. Though colour gemstones are desirable for centuries, the sector was never developed due to lack of investment and absence of large-scale mining players. FURA began with setting up of its Corporate Headquarters in Dubai, UAE, which is located at a strategic geographic crossroads, connecting East and West, North and South providing a convenient access to gemstones cutting polishing centres in Southeast Asia and to FURA’s gemstones mines and end consumers in various parts of the world. Within first four years of incorporation, FURA acquired all its key mining assets, Coscuez Emerald mine in Colombia (year 2018), seven ruby mining licences in Montepuez, Mozambique (year 2019) and Great Northern Mining and Capricorn Sapphire mines in Queensland, Australia (year 2020).

The commonality among all the FURA’s mining assets was, these were discovered mines with abundant scalable resources. This has helped FURA to save significantly on time allotted for exploration, in comparison with other miners, some of whom have taken over a decade in mine-exploration. With its expert and experienced management team and solid mining assets portfolio, FURA started selling from 2021. The journey of FURA’s roughs from mine to market has been the fastest. The inaugural FURA Colombian emerald auction took place in April 2021. This was followed by a Mozambique Ruby auction in September 2021 and Australian sapphire auction in November 2021. Currently Fura holds two auctions for each of its product category, emerald, ruby and sapphire every year and thus ensures a consistent supply to the market.

Vision
We are an employee-friendly, sustainability-driven, community-centred enterprise. As a creative and progressive mining company, we are committed to set best-practice standards across all realms of a colour gemstone industry. Our vision is to establish FURA as a premier supplier of rough gemstones while maintaining our uncompromising principles of transparency and reliability

Mission
We are ambitious about the global future of colour gemstones. Our mission is to create a fully organised colour gemstone industry by partnering with all our stakeholders.

At FURA, we are committed to transparency and trust. This includes environmentally and socially responsible mining practices, a clear and scientific grading mechanism, guarantee of provenance and complete traceability for our gems at every stage from mine to consumer. Every FURA gem comes with a certificate of origin.

We invest in promoting the colour gemstone category worldwide. We develop and nurture partnerships with the trade, build consumer awareness through education and programs, and work directly with select brands and designers. FURA is creating the new narrative that colour gemstones need today to come into their own as an all-round force for good as well as a desirable luxury.